Korla Fragrant Pear 2018 National Brand Promotion Conference (Qingdao Station) was held in Qingdao Oriental Dingxin International Agricultural and Sideline Products Trading Center. The reporter learned that the trading center will build a 30,000-ton cold storage to reduce transportation costs and allow citizens to eat cheaper and fresh fragrant pears.
Korla Fragrant Pear 2018 National Brand Promotion Conference (Qingdao Station) officially kicked off. At the meeting, the authentic Korla fragrant pears were highly praised by the citizens of Qingdao, and the fragrant pears on sale were sold out. The citizens learned how to distinguish between genuine and fake fragrant pears. Bazhou Korla Fragrant Pear Association and Qingdao Dongfang Dingxin Agricultural and Sideline Products Trading Center signed a strategic cooperation agreement on direct trains, warehousing and packaging, and signed on-site contracts.
It is reported that in December 2017, Qingdao Oriental Dingxin Agricultural and Sideline Products Trading Center ushered in 8 train containers from Korla, Xinjiang. The special train arriving in Qinghai was officially opened.
“In the past, road transportation was used, but the price difference between the peak season and the off-season was more than doubled. A box of 14 kilograms of Korla fragrant pears averaged 6 yuan per box. Now it is transported by rail and the freight for the same kilogram of fragrant pears. It is reduced to 2 yuan per box. In this way, the wholesale price of fragrant pears is reduced by 0.3 yuan, and the retail price is reduced by about 0.5 yuan.” said Wang Jiajian, a salesperson at Qingdao Wangda Hongrun Fruit Industry Co., Ltd.
“In the next step, we will build a 30,000-ton cold storage in Qingdao Dongfang Dingxin Agricultural and Sideline Products Trading Center, which can radiate East China, North China, and Central China, further reduce logistics, transportation, storage and other costs, and reduce the overall wholesale price by about one-third. , Citizens can eat cheaper Korla fragrant pears.” said Sheng Zhenming, president of the Korla fragrant pear association in Bazhou.
It is understood that this event is the first stop (Qingdao Station) of the 2018 Korla Fragrant Pear National Brand Promotion Activity, and it is also the first promotion of Korla Fragrant Pear in 2018. From January 2018 to June 2018, the Korla Fragrant Pear Association selected 15 representative cities, planned 6 major sites, and lasted for 6 months. It planned to hold 25 Korla Fragrant Pear brand promotion series activities and nationwide Rights protection and anti-counterfeiting operations.